About
Understand customer needs to position more value. Traditional competitive advantages are eroding in today’s setting of widely available technology. As a result, soft skills are a way to elevate the value of the business and the quality of interactions with customers. The ability to be conversational, adaptable, and apply critical thinking is one of the best ways for your salespeople to differentiate themselves in the market. The Six Critical Skills training program helps your sales professionals build the core soft skills they need to help them open more doors, better understand customer needs, and position more value. Six Critical Skills training program enables learners at every level to more effectively execute their customer conversations. This program is useful as a stand-alone skill improvement solution, but its efficacy is enhanced when it is combined with one of our more targeted sales training programs because it builds the soft skills that serve as a foundation for effective selling.