About
A proven methodology for developing solution focused messages. Sales and marketing professionals need more than a strong product to drive business. They need a strong message to differentiate their solution from the competition. The Solution Messaging training program teaches a repeatable and reliable methodology that enables sales professionals and marketers to develop messages for their products and services that clearly demonstrate the ways their offerings solve customer problems and create value. Solution Messaging training provides marketing and sales teams with a repeatable and practical methodology and skills for generating highly effective, solution-focused messages to customers. Solution Messaging training helps marketing teams change their mindset from a product and feature-centric perspective to one that emphasizes the value of solutions for customers’ problems and critical business issues. The training also enables sellers to communicate the differentiated value of offerings more clearly to buyers, and thus win more opportunities, sell a broader set of the solution portfolio, and close business at higher margins.