About
Proactively & Strategically Manage Price Increase Conversations with Customers to Maintain Profitability. Most businesses are confronted with disrupted supply chains, indexation, and a shortage of raw materials. Consequently, profit margins are under pressure. Sales leaders need a plan for delivering price increases to customers while preserving the relationship. Our Positioning a Price Increase program gives sales teams the skills to increase, or maintain profitability within existing relationships in a rising cost environment. In the program, sales professionals learn how to prepare for the customer conversation, deliver the price increase, and respond to the customer’s reaction. Most importantly, our Positioning a Price Increase program leverages the powerful principle of learn-by-doing with live role play exercises that allow sales professionals to pressure test their skills. Positioning a price increase enables sales professionals to go from concept to conversation.