About
Richardson’s sales coaching training program, Sprint Coaching™, teaches an agile approach to sales coaching that turns professional development into an iterative and flexible process. It helps sales managers shift from being an expert who commands team members, to being a coach who empowers self-motivated learning and improved results. All sellers need coaching to succeed in today's dynamic sales landscape. Sales coaching is crucial for nurturing and developing the skills, performance, and mindset of sales professionals. However, sales managers' approach to coaching must evolve to match the modern landscape of buying and selling. Traditional one-on-one sessions no longer work in a setting of constant disruption. Sales coaching must be ongoing. It must help sellers quickly develop skills in the field. Incremental growth is key to lasting change and adaptation in the moment. Sales coaches need an agile approach.