About
Lower the cost of selling and improve margins with a customer-centric account management strategy. Richardson’s Prosperous Account Strategy training program teaches a customer-centric approach that improves your team's ability to identify priority accounts, capture and analyze critical information, and develop a strategy to expand existing customer relationships. Participants learn to create value and find the white space in their accounts so that both the sales professional and the customer prosper. This training program focuses on developing six key competencies that empower your sellers to more effectively assess their key accounts and better strategize how to maximize opportunities for expansion and deeper engagement. When your reps learn how to execute these account planning skills, their plans become dynamic, ever-evolving documents that ensure flexibility and customer-centricity.